The importance of your Website

The importance of your Website

In this day and age a website is one of the most important pieces of advertising you can have!  Gone are the days of looking through your Yellow Pages (even this can be found on-line) to find a local service man, Google is the first place most people look to find someone now.

Having a functional, easy to navigate and informative Website will not only increase enquiries it will show that you are an established, reliable and professional company and may make you look bigger than you actually are.

Websites can be confusing!  The easiest way to get set up is to let someone else do it for you.  There are a lot of companies that will offer you a template for a monthly fee that you log into and type your text into, some you can add pictures and change the colours but you are not able to alter the general structure of the site.

You could pay a web designer to build you a site to your specification.  This can be very expensive!

With both options you may own your domain name (the bit!) but you will not own the website.  As soon as you stop paying your site will disappear!

If you are able to build your own website then this would be great, all you need to pay out for is your Domain name and web hosting. However, building and tweaking a website is a very time consuming job.  If your just staring out a new business, you may not have a lot of spare time.