How you are going to make the phone ring when you are first starting out in your new business is always a big concern with new start-up’s, in any new business!
Promoting your company to your potential clients can be done in a few ways:
- On-line with a website and social media
A well optomised website containing the right keywords linked to your Social Media sites such as a Facebook page will help get your company name out there to potential customers. Encourage your customers to leave you reviews as this works as social proof, i.e. Mrs Smith who lives in Green Road knows Mrs Jones from Blue Street and can see that she has used your services and left you a five star rating, you will have gained her trust before even speaking to her! Just make sure you put your phone number somewhere visible.
Door-to-door flyers are a fairly cheap way of advertising locally. Once you have had your flyers printed you can hire someone to deliver the flyers door-to-door or speak to Royal Mail about including your flyers with the post. You can download a flyer example below.
- Local magazine advertising
Most towns and villages send a regular newsletter out to the local area which they allow you to advertise in.
- Direct mail
If you already have a client base you can market to these people to sell your service.
What should you do when the phone rings? Read our Phone Procedures post!