How to choose a company name
Making sure you choose a company name is important and will be advantageous in your growth, but it is not essential and will not be the key reason for your success or failure. I’ll be very surprised if anyone chooses you because of your name or the way it is written.
For some the name is very important, but it won’t make or break you. Your customers will still need reminding who you are every month.
There are several points to try to remember when choosing your company trading name:
1. Try to use no more than seven letters in the core word. Look at all the big names like Harrods, Comet, Amazon, Tesco, Argos. Keep it short and simple.
2. No more than three syllables in the pronunciation of the core word. As with the above names keep it simple and avoid tongue twisters.
3. The name must look and sound right to be easily remembered by your customers. A short name will lend itself to graphic development.
4. It must fit the purpose of your enterprise and reflect the image that you wish to portray to your customers. ‘Billy’s Budget Cleaning Services’ hardly implies a quantity and professional service.
5. It should not be confused with other national or local companies and be legally acceptable. Check in local directories and contact Companies House, Swansea. You are not required to register your trade name, but if you feel it is a good name and you wish to protect it, you may do so – see Limited Companies.
There are, of course, exceptions to all rules. Marks & Spencer (13 letters, 4 syllables) normally referred to as M&S or Marks & Sparks.
Some people use their name or initials, or those of their family in their trade name. This is acceptable until ‘Bloggs Cleaning Services’ becomes ‘Joe C Bloggs Professional Carpet And Upholstery Cleaning Services’.
Others like to use their hometown or county such as ‘Cambridge Carpet Care’ or simply ‘Camb’s Cleaning’.
Should you still be stuck, look through as many directories as you can and under other trades to give you ideas.